On April 24th, the debut ceremony for the high-speed train named with "Savor Chinese Native Chicken, Experience the True Taste of China" was successfully held in Hongqiao, Shanghai. The Chinese Native Chicken branded high-speed railway train is a joint initiative led by the Chinese Native Chicken Promotion Center and brands including Wens Foodstuff Group, Lihua Group, DeKon Group, Xiangjia Group, Liyuan Group, and Xinqinkuang. With the influence of the "national business card," Chinese Native Chicken is promoted, aiming to inject strong momentum into the industry's development, driven by "Chinese speed".
At the site of the debut ceremony, Qin Kaitian, Director and Chief Operating Officer of Wens Foodstuff Group, Cheng Guoxin, Deputy General Manager of the Marketing Management Department of Wens Foodstuff Group , Huang Zhiming, Vice President of Lihua Group, Liu Hong, General Manager of Dekon Group's Poultry Business Division, Dong Jiarong, Deputy General Manager of Xiangjia Group's East China Region, Zhang Yuan, Special Representative of Liyuan Group, Zhong Yiqun, Secretary General of Chinese Native Chicken Promotion Center, Liao Yalin, Editor in Chief of Xinqinkuang, Li Jianxia, Sales General Manager of Beijing Fifth Business Division of Huatie Media Group Co., Ltd., and other leaders and guests gathered in Hongqiao, Shanghai to witness the first departure of Chinese Native Chicken branded high-speed rail train.
As one of the sponsoring enterprises and a leading supplier of yellow-feathered broiler chickens in China, Dekon Group has been committed to increasing investments in breeding and raising technologies, and disease prevention and control for Chinese Native Chickens to continually enhance breeding efficiency and product quality. The "Imperial Phoenix Bearded Chicken", carefully cultivated by the group, features firm meat, crispy skin, tender texture, rich chicken flavor, high nutritional value, and a unique taste. It is an excellent choice for food enthusiasts. Originating from the National Huiyang Bearded Chicken Breeding Farm, its original breed has been included in the "National Livestock and Poultry Genetic Resources Protection List" by the Ministry of Agriculture Adhering to the concept of high-quality breeding, the "Imperial Phoenix Bearded Chicken" is raised using scientific breeding methods: fed with a variety of whole grains and cereals throughout its lifetime to ensure balanced nutrition; no artificial pigments or hormones used during the raising process. free-ranged in lush mountain forests, preserving its natural instincts and vibrant vitality;
Over the years, Dekon Group has established a "dynamic conservation system" for Chinese Native Chickens. On one hand, it has established native chicken breed resource banks in Guizhou, Sichuan, and Guangdong to preserve core breeding populations, such as Bearded Chickens and Xiangyue Ma Chickens, through live conservation. On the other hand, through the "Lingnan Yellow Chicken" support system, native chicken flavor genes are integrated into commercial breeding, creating a "conservation - breeding - promotion" loop. For example, the "Imperial Phoenix ( 御品鳳®)" native chicken series, raised for over 150 days and targeting the high-end catering market, preserves traditional flavors. For the medium-speed varieties aimed at the mass market, which can be sold within 60-90 days, costs are reduced through genetic improvement.
In order to preserve the "native chicken flavor" gene when improving varieties, Dekon Group mainly focuses on three aspects: firstly, with the support of genetic technology, a high-density SNP chip specifically designed for yellow-feathered broiler chickens has been developed to accurately screen flavor-related genes, such as breast muscle fiber density and inosinic acid content; secondly, the reconstruction of the breeding environment, which involves the targeted accumulation of flavor compounds through light, temperature regulation, and natural raw material diets. For example, the intake of wild grasses, worms and insects by free-range chickens can increase their inosinic acid content by more than 30%; thirdly, the adoption of technological innovations to preserve freshness: by adopting the " low voltage-high frequency electrical stunning followed by ice water pre-cooling" slaughter process to minimize stress reactions and maintain the freshness and flavor of the chicken meat to the greatest extent possible;
In the future, Dekon Group will take the establishment of the "China Native Chicken Promotion Center" as an opportunity to further fulfill its responsibilities as a national key leading enterprise in agricultural industrialization. The Group will focus on promoting the formulation of the "China Native Chicken Breeding Standards," creating a cultural IP around "a hundred chickens with a hundred flavors," building a "breeding - processing - terminal" 72-hour fresh chain, and applying blockchain technology for full-chain traceability, ultimately addressing the industry's "three difficulties."
